At SMMW I’m going to be speak on B2B leads and Sales via social media, mainly via Facebook and LinkedIn. Here are some of the topics I’ll address. AND it will be funny because I do stand up comedy and improv and have social media jokes, so you’re going to be laughing & learning! [...]
It’s not an infographic, because infographics convey data insights. This is a marketing best-practice strategigraphic that provides a framework for understanding each phase of the sales funnel, including loyalty, the key strategies that drive them and some of the key metrics for each phase. It’s also the best design I’ve ever done, I think. I’m no [...]
Still jazzed I got to do this. I keynoted the social media day of Microsoft’s internal search & social training conference. Who did the SEO day keynote? Rand Fishkin. And the first day keynote was Microsoft’s CMO. So I was in great company. Here are the slides, and so this is my latest stuff including [...]
Facebook ads are a powerful, affordable opportunity. They can boost your business and create profits. They work for many businesses: large and small, even freelancers and artists. Make sure your business is getting the most out of them. These 37 tips will help you better understand Facebook advertising, what their best practice use looks like, and how [...]
A strategy I use that works like gangbusters. What do you think? There may never be a perpetual motion machine, and all marketing promotions may be imperfect, but this system helps you get the most out of every marketing dollar. The idea is to be everywhere your prospects are, reminding them of you and bringing [...]
A new Chaos Pie episode is out today, and it’s all about why innovation and risk go hand in hand. Why are young movers and shakers so scrappy? How do big companies avoid and manage risk. And: George Takei, New Coke, content marketing, and jokes about Star Trek. Listen now!
I got to go back on Bloomberg TV’s Surveillance show (this time with Ken Sena of EverCore Partners) with Tom Keene, Sara Eisen and Scarlet Fu- sharp and witty bunch, always fun. They asked us about LinkedIn, Twitter and Apple… and I gave some controversial opinions that are worth at least as much as you’re paying for [...]
We all fail sometimes! Michael Jordan said “I’ve failed over and over and over, and that’s why I’ve succeeded,” and Charles Barley said, “If you aren’t willing to fail, you don’t deserve success.” But it’s not a popular topic. We don’t want to admit that we fail at all, let alone often- but if you [...]
This is a guest post by Jennifer Stauss Windrum. NoMo is the ringleader of “SMAC! – Sock Monkeys Against Cancer”, a gang of monkeys that provides tangible support to those with cancer, reminding them no one fights it alone. Right now, NoMo is just a prototype. But, with YOUR help, NoMo and his SMAC! buddy, [...]
Doubts about Facebook’s future had been blamed in large part on their lack of mobile revenues. Facebook fixed that in just three months. Pretty impressive. Facebook stock was up 23% after reports on their 3rd quarter showed that mobile was 14% of their ad revenues. Those mobile revenues were 15 times higher than Q2. My comments on [...]
