From the Blog

The idea is to get the best possible results on your ad spend. The enemy right now is media buyers. They want to control all the ad spend even though they don’t know how to optimize digital ads. They are still stuck in a 1990′s paradigm. If they won’t share details about your results, you […]

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My presentation at Social Media Marketing World 2014… it contained three major things: MONEY: Why the marketing and sales funnel is the key to your company’s revenue and profits. FIXIN’S: How to diagnose which part of your funnel is doing the worst and what strategy to use to fix it. HOT STUFF: The strategies and […]

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On a daily basis, we’re pretty nerdy about doing everything we can to get better results for our clients. Month to month we always want to see improvements in your cost per engagement, cost per fan, cost per lead, ROI, revenue, percentage of fans who engage with your posts and so on. Sometimes we show […]

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It’s been an interesting and successful 12 months working with Microsoft and its hosting partners! Thanks to the amazing Derrick Wheeler, I was honored to be the social media keynote speaker at Microsoft’s Internal SEO conference last year. Since then I’ve create an ebook (see image on the right- available only within the Microsoft Partner […]

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In this second episode of my series interviewing entrepreneurs, I am very excited to present Jay Baer. You probably have heard of him. He’s super smart and does everything with the highest quality and taste. Jay started five multi-million dollar businesses from scratch. He’s an acclaimed keynote speaker, entrepreneur, technology investor, social media and digital […]

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I had an interchange recently with a fan, and first, it’s really awesome to have fans I’ve said this same kind of thing about books to a bunch of people over the last few years, but I’ve never blogged or ebooked about it. And the math part of it is something everybody looking to do […]

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It’s 2014, and social media has grown up. Social media is measurable and there are many case studies documenting the kinds of results you can expect many different social marketing approaches. One of the newer strategies, but one proven by dozens of companies including Marketo, Hubspot, InfiniGraph and Nanigans, is Social Advertising Lead Gen. . […]

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We’re going to wrap up our 2014 Digital Ads Survey in the next 10 days or so- but answer it while you can, because we’ll be sending all respondents a 60 day free trial of MozPro, their super popular analytics package for digital marketing, search and social media. “The only marketing analytics software that gives […]

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You’ve heard of Social Media Examiner and the Social Media Marketing World conference? Michael Stelzner launched Social Media Examiner in October of 2009 and it has exploded. Last year more than 7.5 million visited the site, and they email tips daily to more than 230,000 people. Mike is also the author of two books (Launch […]

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Hi! If you’re new to digital marketing or social media or just to Brian Carter, you ought to take a look at this “required reading” list. These are all still relevant and up to date as of Feb 2014. This post will be continually updated. Things by Brian: . Book: The Like Economy (2nd Edition): […]

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