Most Social Media strategies are geared toward Fortune 1000 business-to-consumer companies. The average B2B business that uses those approaches wastes time and money.
Dallas, TX, March 10, 2011 –(PR.com – click for original release)– Social Media trainer and FanReach CEO Brian Carter spoke to an audience of audio visual integrators for the PSNI’s annual SuperSummit conference in Dallas, Texas on February 25th, 2011.
“PSNI chose Brian because, of all those PSNI was looking at, he was the only Social Media trainer who could talk about actual clients he has helped and the specific results he’s gotten for them,” said Garrison Wynn of Wynn Solutions.
Carter gave his social media keynote speech and trained PSNI member company owners, sales, and marketing personnel for three hours on the difference between business-to-consumer and business-to-business Social Media strategies, and the quickest ways to get more leads and sales from Social Media.
“Most of the Social Media strategies out there, and most of the books out right now, are geared toward Fortune 1000 business-to-consumer companies. The average B2B business that uses those approaches is going to waste a lot of time and money,” says Carter. “B2B social media is different. One of PSNI’s companies has a sales guy who has already landed a 6 figure contract using a Social Media tactic that none of the other experts are talking about right now.”
Included in Carter’s B2B Social Media Marketing and Sales presentation were specific strategies for LinkedIn, Facebook, Twitter, and Corporate Blogging. He also taught a six step online relationship building process that can be used on any Social Media platform.
Brian Carter trains businesses of all sizes – from small business to Fortune 500 – with onsite B2C and B2B Social Media Marketing and Sales keynotes and workshops, as well as his online training products. His Facebook marketing training course, FanReach, serves 5,500 members. He has doubled and tripled the online revenue of dozens of companies. Brian and his trainees have replicated this success in a variety of verticals including travel, hospitality, medical, legal, entertainment, and retail.
A published author and social media speaker, Brian was quoted in Twitter Marketing For Dummies and has been interviewed and profiled by Information Week, US News & World Report, The Wall Street Journal, and Entrepreneur Magazine. Brian writes for the industry mega-blogs Search Engine Journal and AllFacebook.com.