Clients

For more speaking clients and testimonials, click here to go to Brian’s Social Media Keynote and Training website.

Facebook Advertising, Fan Acquisition and Facebook Page Management:

  • Two national fast food chains under NDA (non-disclosure agreement) – Initiated campaigns to gain these fast food giants a total of 216,000 new fans. Best ad was $0.38 cost per fan.
  • Fan growth and social strategy with the Cowboys & Aliens Facebook Page and Social Fan Wrap’s NASCAR promotion for the July 29, 2011 movie debut
  • Two big West coast grocers under NDA - Managed Facebook ads to acquire 4,000 new fans for each of these grocers. Best ad was $0.54 cost per fan.
  • Black’s Photo Corporation (Canada) Facebook fan growth
  • A beverage brand under NDA - Acquired 5-figure number of new followers for less than $0.20 per fan.
  • St Simon’s Island & Brunswick (Hodnett Cooper) – Managed Facebook page buildout and fan growth. Best ad was $0.06 CPC.
  • Vacation Myrtle Beach: With only contests, page management, and organic growth (no Facebook ads) we built their Facebook audience from 2,000 to 6,000; they’ve continued the strategies we implemented and are now at 13,000.
  • Market research and message testing for start-ups and new product launches

Google AdWords Management:

  • Vacation Myrtle Beach: When I worked with Fuel Interactive, I was responsible for their Social Media strategy. We created a quarterly contest called The Golden Ticket. We also handled their 6 figure AdWords spend. For hotel clients, we usually achieved a pay per click ROI of greater than 300% on general keywords (like “myrtle beach hotels”) and over 900% on their brand keywords (for example, “caravelle resort”).
  • Brittain Property Management: Also at Fuel Interactive, we handled their pay per click management of, at times, more than $1MM annual spend for 3-5 websites, and pushed up ROI while also devising innovative ways to create more websites to sell more room types at a variety of price points while remaining within AdWords’ double serving policies.
  • USAVE Car Rental: We managed the Myrtle Beach branch’s AdWords and got them a 900-1100% ROI on their spend.
  • Medical Device Company: Decreased their cost per lead by 64%. We were asked to lower the budget because we increased their leads beyond their salespeople’s ability to handle them.

AdWords KickStart/Clean-up Projects:

  • Artistic Polish Pottery: A small local craft business- a woman named JoAnna who creates who own polish pottery. She did extremely well after I optimized her AdWords account-
  • Secure Waste: A medical waste management company in Maryland, Virginia, and DC. Fixed account structure and tested ads to reduce CPC by 21% by improving Quality Score from an average of 4.5 to an average of 7.

Search Engine Optimization:

  • Virginia Golf Vacations: Saved them from a web redesign that had lost them half their traffic. Restored that traffic within two weeks. Worked on three of their websites to boost their traffic 30% more via long-term SEO efforts.
  • Myrtle Beach Golf Holiday: Boosted their ranking for their favorite keyword from #6 to #3.
  • Vacation Myrtle Beach: We optimized nine of their websites were able to double traffic and revenue in the first year of our work with them.
  • Found and worked with 18 writers to add nearly 1000 new articles to The Pulse of Oriental Medicine. Reached the top ten for more than 500 terms.

Email List Building

  • Garnered more than 4,400+ new email sign ups for Clue Bar, a natural snack bar.

Video Consulting

  • Helped ServInt develop a personalized video strategy for their business.
  • Educational video used by U.S. Army in their 2011 BOSS Safety Factor training program
  • Consult on outline and contents of marketing videos for startups