More Articles from Archive ~ Twitter

There was a time when I thought social networking and social media were synonymous. Lately, I’ve come to think we can make a useful distinction here- because when “social media” was young in 2008 and 2009, it was dominated by CONVERSATIONS on Twitter. But now, Facebook and Pinterest are moving us toward CONTENT. What is media? […]

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According to industry surveys, B2B prospects use social media to make purchasing decisions, and B2B marketers have found certain aspects of social media effective in their marketing and sales efforts. (Each point below is referenced with a link to the studies or data supporting them) 1. There are multiple published case studies proving B2B companies […]

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You’ve probably noticed that most of what you’ll read about Social Media is B2C-focused, not B2B. Most of the B2B social media articles are extremely general. In fact, if you took the words “business-to-business” out of most of them, they would be the exact same articles that you’ve read about B2C social media. But does that […]

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You’re on Twitter and Facebook? Great. You’re listening and engaging? Awesome. Now, show me the money. As far back as 2008, Dell made millions of dollars with Twitter. Have you made money with Twitter yet? Sure, you may not be Dell. Not every company has a brand and infrastructure like Dell, but… Some small businesses are now making […]

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We have a problem. Here are some typical quotes that are symptomatic: You know PR should always be in charge of all Social Media. No, Public Relations people don’t have all the skills needed to handle all aspects of Social Media. They can’t do Social Media marketing, analytics (beyond buzz and sentiment analysis), or sales, […]

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I help both B2C and B2B companies with Social Media and other types of Internet Marketing. In my development of Social Media strategies and tactics for B2B companies, I’ve come to a shocking conclusion: Twitter is overrated. I realize this is a controversial opinion for Social Media enthusiasts. Believe me, I drank the Twitter Kool-Aid […]

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