More Articles from Archive ~ Strategy

While writing LinkedIn For Business, Brian networked with salespeople and discovered how they did their work in the digital era. One third of that book is devoted to salespeople and the most effective ways for them to use LinkedIn.While working on a Social Media Sales ebook for Citrix, he felt it was time to update […]

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One of the keys to success working with clients is using the right marketing strategies (or “channels” if you prefer) – the right tool for the job. And I’ve found that not every strategy applies equally to each part of the funnel. The following table helps show how most digital marketing strategies affect prospects in […]

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It’s not an infographic, because infographics convey data insights. This is a marketing best-practice strategigraphic that provides a framework for understanding each phase of the sales funnel, including loyalty, the key strategies that drive them and some of the key metrics for each phase. It’s also the best design I’ve ever done, I think. I’m no […]

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A new Chaos Pie episode is out today, and it’s all about why innovation and risk go hand in hand.  Why are young movers and shakers so scrappy? How do big companies avoid and manage risk. And: George Takei, New Coke, content marketing, and jokes about Star Trek. Listen now!

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New Podcast: Overcoming Failure

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We all fail sometimes! Michael Jordan said “I’ve failed over and over and over, and that’s why I’ve succeeded,” and Charles Barley said, “If you aren’t willing to fail, you don’t deserve success.” But it’s not a popular topic. We don’t want to admit that we fail at all, let alone often- but if you […]

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A lot of companies are unhappy right now because of the latest Google update. Google’s been changing how they rank websites in their natural search results. And Google has been very busy this year, with two updates called Panda and Penguin. What sucks about these latest updates is that all kinds of companies are affected, and […]

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I probably have looked at too much stock photography, because the first thing I thought of when I heard Leap Day was a bunch of caucasian corporate people jumping in the air: Is there really anything special about leap day? Do leprechauns emerge from the ground to bless us with unicorns? Nope, just that it’s just a […]

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