More Articles from Archive ~ Social Media

It’s 2014, and social media has grown up. Social media is measurable and there are many case studies documenting the kinds of results you can expect many different social marketing approaches. One of the newer strategies, but one proven by dozens of companies including Marketo, Hubspot, InfiniGraph and Nanigans, is Social Advertising Lead Gen. . […]

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Did you keep up in 2013?  Or are your strategies and tactics leftover hand-me-downs from 2010 or earlier? If you’re not sure, read on. Social media moves fast, and many businesses are just now hearing ideas from 2008 that only apply to Twitter- and some of these tactics are no longer effective. You need information […]

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The Like Economy 2nd Edition is out, but here’s why I recommend you wait and buy your copy/copies on September 5th… you could win a $3,500 value Social Media Audit for your company (or for a client, if you’re an agency or consultant). To get 1 entry into our Social Media Audit Sweepstakes (details below), […]

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It’s not an infographic, because infographics convey data insights. This is a marketing best-practice strategigraphic that provides a framework for understanding each phase of the sales funnel, including loyalty, the key strategies that drive them and some of the key metrics for each phase. It’s also the best design I’ve ever done, I think. I’m no […]

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Still jazzed I got to do this. I keynoted the social media day of Microsoft’s internal search & social training conference. Who did the SEO day keynote? Rand Fishkin. And the first day keynote was Microsoft’s CMO. So I was in great company. Here are the slides, and so this is my latest stuff including […]

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I got to go back on Bloomberg TV’s Surveillance show (this time with Ken Sena of EverCore Partners) with Tom Keene, Sara Eisen and Scarlet Fu- sharp and witty bunch, always fun. They asked us about LinkedIn, Twitter and Apple… and I gave some controversial opinions that are worth at least as much as you’re paying for […]

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This post is specifically for my audience at Retro Fitness. Here are some slides I thought you’d need to see again later.   Useful Websites: Memegenerator.net Wigflip.com/roflbot CaptionBubble.com Flickr.com/CreativeCommons

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This is cute. Not funny, but cute. I didn’t laugh, but Louis CK fans might (haha, bathroom humor- not). But it’s still cute. Watch it. Also, Janet Reno. Hat tip to Spin Sucks for making me aware of this!

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There was a time when I thought social networking and social media were synonymous. Lately, I’ve come to think we can make a useful distinction here- because when “social media” was young in 2008 and 2009, it was dominated by CONVERSATIONS on Twitter. But now, Facebook and Pinterest are moving us toward CONTENT. What is media? […]

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