More Articles from Archive ~ Social Media Sales

This got me pretty stirred up. I’m excited that SnapRetail put out a rule of thumb, because it’s a great contribution for people who are starting to do content marketing and have no guide. But I think the proportions are all wrong (it seems to be all opinion, rather than based on any case studies […]

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Jeff Esposito is the PR manager at VistaPrint, and a friend of mine. Here’s his video review of my LinkedIn book: Buy it here.

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I’ve worked with a number of startups this year, and with medium sized companies launching new products and brands. This, I must say, is an effort fraught with peril. There are many pitfalls along the way. I’ve had to explain this so often that I thought a blog post covering it would help. These points […]

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Do you have the right fans? Are they seeing your posts? Brian Carter shares tips on using calls to action to drive Facebook “likes,” from, The Like Economy: How Businesses Make Money With Facebook. Learn how to transform your Facebook presence from an experiment into a robust, highly profitable market channel.

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2011 was great, but you could do better, right? So I’ve created some 2012 Facebook Marketing resolutions for you. They’ll help you get started, or get better, or blow your competition out of the water- depending on how much work you put into them. Read The Like Economy for how to achieve them! This year I […]

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According to industry surveys, B2B prospects use social media to make purchasing decisions, and B2B marketers have found certain aspects of social media effective in their marketing and sales efforts. (Each point below is referenced with a link to the studies or data supporting them) 1. There are multiple published case studies proving B2B companies […]

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That’s no small task, is it? No big deal. Just make sure that your whole Social Media thing is making money… that’s all. This is a big topic for me- I’ve seen companies make money with Facebook and I’ve written case studies about it, I’ve lectured about it across the U.S. Blah blah blah. But […]

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You’ve probably noticed that most of what you’ll read about Social Media is B2C-focused, not B2B. Most of the B2B social media articles are extremely general. In fact, if you took the words “business-to-business” out of most of them, they would be the exact same articles that you’ve read about B2C social media. But does that […]

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This “study” The Purchase Path of Online Buyers: A Joint Holiday Shopping Study with GSI Commerce of 15 Retail Websites only looked at Christmas purchases that happened while e-tailers pushed discounts and concluded that since Social wasn’t good at that, it can’t help in ANY ecommerce. If you’re going to be involved in social media […]

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