More Articles from Archive ~ Social Media ROI

While writing LinkedIn For Business, Brian networked with salespeople and discovered how they did their work in the digital era. One third of that book is devoted to salespeople and the most effective ways for them to use LinkedIn.While working on a Social Media Sales ebook for Citrix, he felt it was time to update […]

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The Like Economy 2nd Edition is out, but here’s why I recommend you wait and buy your copy/copies on September 5th… you could win a $3,500 value Social Media Audit for your company (or for a client, if you’re an agency or consultant). To get 1 entry into our Social Media Audit Sweepstakes (details below), […]

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It’s not an infographic, because infographics convey data insights. This is a marketing best-practice strategigraphic that provides a framework for understanding each phase of the sales funnel, including loyalty, the key strategies that drive them and some of the key metrics for each phase. It’s also the best design I’ve ever done, I think. I’m no […]

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Facebook ads are a powerful, affordable opportunity. They can boost your business and create profits. They work for many businesses: large and small, even freelancers and artists. Make sure your business is getting the most out of them. These 37 tips will help you better understand Facebook advertising, what their best practice use looks like, and how […]

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A strategy I use that works like gangbusters. What do you think? There may never be a perpetual motion machine, and all marketing promotions may be imperfect, but this system helps you get the most out of every marketing dollar. The idea is to be everywhere your prospects are, reminding them of you and bringing […]

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This got me pretty stirred up. I’m excited that SnapRetail put out a rule of thumb, because it’s a great contribution for people who are starting to do content marketing and have no guide. But I think the proportions are all wrong (it seems to be all opinion, rather than based on any case studies […]

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According to industry surveys, B2B prospects use social media to make purchasing decisions, and B2B marketers have found certain aspects of social media effective in their marketing and sales efforts. (Each point below is referenced with a link to the studies or data supporting them) 1. There are multiple published case studies proving B2B companies […]

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I’m writing a new book about LinkedIn for business, and I’d love to include your business success story as a case study! If you have a great story about results your company have achieved through LinkedIn advertising or marketing, fill out the form below. If we use your story, your business will get extra attention […]

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That’s no small task, is it? No big deal. Just make sure that your whole Social Media thing is making money… that’s all. This is a big topic for me- I’ve seen companies make money with Facebook and I’ve written case studies about it, I’ve lectured about it across the U.S. Blah blah blah. But […]

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