Brian Carter

Jeff Esposito is the PR manager at VistaPrint, and a friend of mine. Here’s his video review of my LinkedIn book: Buy it here.

One of the more interesting things I’ve done this year is branch out into social media audits and social media marketing plans. Previously I had already been doing SEO audits and AdWords audits, but I’ve had companies approach me more this year to do either entire digital marketing plans, or social media marketing plans, or [...]

Facebook Success Summit 2012 is a special online conference designed to help you master Facebook marketing (brought to you by Social Media Examiner). Join Mari Smith (co-author, Facebook Marketing), Dave Kerpen (author, Likeable Social Media), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), John Haydon (co-author, Facebook Marketing for Dummies), Mark Schaefer (author, Return on [...]

I created this diagram (in the course of a recent post-Penguin SEO audit) to help you understand how to interconnect your social distribution networks while also getting an SEO link benefit. First off, social media is intimidating. Too many sites, too many options, and no idea what to do first. What’s most important? Social Media [...]

Just got back from keynote speaking at Keystone Automotive’s “Big Show” in Atlantic City. My talk is mostly about why businesses do Internet marketing and social media, what they screw up, and how to do it right. I was speaking to an audience of custom auto shop owners and auto part retail store owners. These folks, [...]

Do you have the right fans? Are they seeing your posts? Brian Carter shares tips on using calls to action to drive Facebook “likes,” from, The Like Economy: How Businesses Make Money With Facebook. Learn how to transform your Facebook presence from an experiment into a robust, highly profitable market channel.

This is so cool… an author getting to see what people highlight in their books- thanks, Amazon! These are the sections of The Like Economy that have made readers go “oh wow” or “I need to remember that”, so they’ve highlighted them on their Kindles. I just had to share this as a blog post! [...]

Take the poll, or Mr. T will hide in your closet. The more people we can get to do this, the more demographic data LinkedIn will give us. Share it! // // ]]>

Let’s assume you have $100 to spend on Google or Facebook ads, and you’re going to do the best job you can with ROI on each (and as I’ve established elsewhere, Facebook advertising ROI can be at least as good as AdWords) – what kind of exposure do you get while you’re doing that? More [...]