More Articles from Archive ~ Social Media Marketing

Here’s a “Hangout on Air” I did with three Google Plus Marketing experts: Mark Traphagen, Lynette Young and Martin Shervington. [If you click on their names, notice how YouTube, part of Google, makes these experts so visual and immediate?] These folks eat, sleep and breathe Google Plus, so it was an easy discussion for them. […]

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The Like Economy 2nd Edition is out, but here’s why I recommend you wait and buy your copy/copies on September 5th… you could win a $3,500 value Social Media Audit for your company (or for a client, if you’re an agency or consultant). To get 1 entry into our Social Media Audit Sweepstakes (details below), […]

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It’s not an infographic, because infographics convey data insights. This is a marketing best-practice strategigraphic that provides a framework for understanding each phase of the sales funnel, including loyalty, the key strategies that drive them and some of the key metrics for each phase. It’s also the best design I’ve ever done, I think. I’m no […]

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Jeff Esposito is the PR manager at VistaPrint, and a friend of mine. Here’s his video review of my LinkedIn book: Buy it here.

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One of the more interesting things I’ve done this year is branch out into social media audits and social media marketing plans. Previously I had already been doing SEO audits and AdWords audits, but I’ve had companies approach me more this year to do either entire digital marketing plans, or social media marketing plans, or […]

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Facebook Success Summit 2012 is a special online conference designed to help you master Facebook marketing (brought to you by Social Media Examiner). Join Mari Smith (co-author, Facebook Marketing), Dave Kerpen (author, Likeable Social Media), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), John Haydon (co-author, Facebook Marketing for Dummies), Mark Schaefer (author, Return on […]

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I created this diagram (in the course of a recent post-Penguin SEO audit) to help you understand how to interconnect your social distribution networks while also getting an SEO link benefit. First off, social media is intimidating. Too many sites, too many options, and no idea what to do first. What’s most important? Social Media […]

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Just got back from keynote speaking at Keystone Automotive’s “Big Show” in Atlantic City. My talk is mostly about why businesses do Internet marketing and social media, what they screw up, and how to do it right. I was speaking to an audience of custom auto shop owners and auto part retail store owners. These folks, […]

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Do you have the right fans? Are they seeing your posts? Brian Carter shares tips on using calls to action to drive Facebook “likes,” from, The Like Economy: How Businesses Make Money With Facebook. Learn how to transform your Facebook presence from an experiment into a robust, highly profitable market channel.

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