Brian Carter

It’s not an infographic, because infographics convey data insights. This is a marketing best-practice strategigraphic that provides a framework for understanding each phase of the sales funnel, including loyalty, the key strategies that drive them and some of the key metrics for each phase. It’s also the best design I’ve ever done, I think. I’m no [...]

Facebook ads are a powerful, affordable opportunity. They can boost your business and create profits. They work for many businesses: large and small, even freelancers and artists. Make sure your business is getting the most out of them. These 37 tips will help you better understand Facebook advertising, what their best practice use looks like, and how [...]

Jeff Esposito is the PR manager at VistaPrint, and a friend of mine. Here’s his video review of my LinkedIn book: Buy it here.

According to industry surveys, B2B prospects use social media to make purchasing decisions, and B2B marketers have found certain aspects of social media effective in their marketing and sales efforts. (Each point below is referenced with a link to the studies or data supporting them) 1. There are multiple published case studies proving B2B companies [...]

You’ve probably noticed that most of what you’ll read about Social Media is B2C-focused, not B2B. Most of the B2B social media articles are extremely general. In fact, if you took the words “business-to-business” out of most of them, they would be the exact same articles that you’ve read about B2C social media. But does that [...]

I created the “Selling The Dream” strategy (I just noticed there’s an old Guy Kawasaki book on this- truly, there’s nothing new under the sun!) when I was testing approaches to Facebook posts for clients (but you can easily apply it to Twitter or LinkedIn Groups). Why does it matter so much how you post? [...]