More Articles from Archive ~ Social Media Lead Generation

It’s 2014, and social media has grown up. Social media is measurable and there are many case studies documenting the kinds of results you can expect many different social marketing approaches. One of the newer strategies, but one proven by dozens of companies including Marketo, Hubspot, InfiniGraph and Nanigans, is Social Advertising Lead Gen. . […]

Read full story →

There’s almost TOO MUCH INFO out there about how marketers use social media. But how do salespeople use it? Writing my most recent book LinkedIn For Business led me deep into the world of Sales, and I continue to explore how salespeople leverage social media to find new prospects, get more high quality leads and […]

Read full story →

At SMMW I’m going to be speak on B2B leads and Sales via social media, mainly via Facebook and LinkedIn. Here are some of the topics I’ll address. AND it will be funny because I do stand up comedy and improv and have social media jokes, so you’re going to be laughing & learning!   […]

Read full story →

It’s not an infographic, because infographics convey data insights. This is a marketing best-practice strategigraphic that provides a framework for understanding each phase of the sales funnel, including loyalty, the key strategies that drive them and some of the key metrics for each phase. It’s also the best design I’ve ever done, I think. I’m no […]

Read full story →

Facebook ads are a powerful, affordable opportunity. They can boost your business and create profits. They work for many businesses: large and small, even freelancers and artists. Make sure your business is getting the most out of them. These 37 tips will help you better understand Facebook advertising, what their best practice use looks like, and how […]

Read full story →

Jeff Esposito is the PR manager at VistaPrint, and a friend of mine. Here’s his video review of my LinkedIn book: Buy it here.

Read full story →

According to industry surveys, B2B prospects use social media to make purchasing decisions, and B2B marketers have found certain aspects of social media effective in their marketing and sales efforts. (Each point below is referenced with a link to the studies or data supporting them) 1. There are multiple published case studies proving B2B companies […]

Read full story →

You’ve probably noticed that most of what you’ll read about Social Media is B2C-focused, not B2B. Most of the B2B social media articles are extremely general. In fact, if you took the words “business-to-business” out of most of them, they would be the exact same articles that you’ve read about B2C social media. But does that […]

Read full story →

I created the “Selling The Dream” strategy (I just noticed there’s an old Guy Kawasaki book on this- truly, there’s nothing new under the sun!) when I was testing approaches to Facebook posts for clients (but you can easily apply it to Twitter or LinkedIn Groups). Why does it matter so much how you post? […]

Read full story →