While writing LinkedIn For Business, Brian networked with salespeople and discovered how they did their work in the digital era. One third of that book is devoted to salespeople and the most effective ways for them to use LinkedIn.While working on a Social Media Sales ebook for Citrix, he felt it was time to update those insights and best practices.
Brian reached out to salespeople and asked three questions about:
- How Sales Has Changed and How Social Media Helps
- How Key Sales Skills Have Changed
- How Salespeople Will Be Using Social Media in 2014
This free 60-page ebook contains their answers. You may also want to get the related Citrix ebook!