More Articles from Archive ~ LinkedIn

I got to go back on Bloomberg TV’s Surveillance show (this time with Ken Sena of EverCore Partners) with Tom Keene, Sara Eisen and Scarlet Fu- sharp and witty bunch, always fun. They asked us about LinkedIn, Twitter and Apple… and I gave some controversial opinions that are worth at least as much as you’re paying for […]

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Jeff Esposito is the PR manager at VistaPrint, and a friend of mine. Here’s his video review of my LinkedIn book: Buy it here.

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There was a time when I thought social networking and social media were synonymous. Lately, I’ve come to think we can make a useful distinction here- because when “social media” was young in 2008 and 2009, it was dominated by CONVERSATIONS on Twitter. But now, Facebook and Pinterest are moving us toward CONTENT. What is media? […]

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According to industry surveys, B2B prospects use social media to make purchasing decisions, and B2B marketers have found certain aspects of social media effective in their marketing and sales efforts. (Each point below is referenced with a link to the studies or data supporting them) 1. There are multiple published case studies proving B2B companies […]

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I’m writing a new book about LinkedIn for business, and I’d love to include your business success story as a case study! If you have a great story about results your company have achieved through LinkedIn advertising or marketing, fill out the form below. If we use your story, your business will get extra attention […]

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You’ve probably noticed that most of what you’ll read about Social Media is B2C-focused, not B2B. Most of the B2B social media articles are extremely general. In fact, if you took the words “business-to-business” out of most of them, they would be the exact same articles that you’ve read about B2C social media. But does that […]

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We have a problem. Here are some typical quotes that are symptomatic: You know PR should always be in charge of all Social Media. No, Public Relations people don’t have all the skills needed to handle all aspects of Social Media. They can’t do Social Media marketing, analytics (beyond buzz and sentiment analysis), or sales, […]

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I help both B2C and B2B companies with Social Media and other types of Internet Marketing. In my development of Social Media strategies and tactics for B2B companies, I’ve come to a shocking conclusion: Twitter is overrated. I realize this is a controversial opinion for Social Media enthusiasts. Believe me, I drank the Twitter Kool-Aid […]

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Most Social Media strategies are geared toward Fortune 1000 business-to-consumer companies. The average B2B business that uses those approaches wastes time and money. Dallas, TX, March 10, 2011 –(PR.com – click for original release)– Social Media trainer and FanReach CEO Brian Carter spoke to an audience of audio visual integrators for the PSNI’s annual SuperSummit […]

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