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Posted on 01. Apr, 2013 | Posted by

The Digital Marketing Sales Funnel: Strategies & Metrics

It’s not an infographic, because infographics convey data insights. This is a marketing best-practice strategigraphic that provides a framework for understanding each phase of the sales funnel, including loyalty, the key strategies that drive them and some of the key metrics for each phase. It’s also the best design I’ve ever done, I think. I’m no designer… but I’ve learned some tricks in PowerPoint :-)

I may discuss the details involved in each phase later on, but I don’t think everyone’s going to need that I wanted to get this out there sooner than later (which coincidentally is always now).

Overview: You start by making prospects aware of your company and offerings, then move them around the circle to action. The faded upward arrow represents a sale that takes customers into the loyalty phase. Brand advocacy by loyal customers in turn can influence prospects at every stage and improve your results. Loyalty metrics are in the middle.

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Retro Fitness Keynote: How To Retain Members With Facebook

Facebook, Groups, Internet Marketing Strategy, Social Media, Social Media Strategy ~ 23. Oct, 2012 Comments Off

This post is specifically for my audience at Retro Fitness. Here are some slides I thought you’d need to see again later.   Useful Websites: Memegenerator.net Wigflip.com/roflbot CaptionBubble.com Flickr.com/CreativeCommons

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2012 Social Marketing Plans & Audits

Internet Marketing Strategy, SEO Audit, Social Media Marketing, Social Media Strategy, Training ~ 03. Aug, 2012 Comments Off

One of the more interesting things I’ve done this year is branch out into social media audits and social media marketing plans. Previously I had already been doing SEO audits and AdWords audits, but I’ve had companies approach me more this year to do either entire digital marketing plans, or social media marketing plans, or [...]

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10 Excuses Used By Digital Marketing Losers

Internet Marketing Strategy ~ 13. Feb, 2012 Comments Off

“Digital marketing” is the same as “internet marketing”, and includes all of the following: Email Marketing Search Engine Optimization Pay-Per-Click Advertising Social Networking Social Media In my 12 years in Internet marketing, I’ve noticed a problem that won’t go away. With each new opportunity, the same excuses keep people from getting the biggest profits from [...]

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5 Characteristics of Great Internet Marketing Strategy Consultants

Internet Marketing Strategy ~ 05. Feb, 2012 Comments Off

First, is their name Brian Carter? Just kidding. But I do offer strategy audits, so I should mention that upfront, as a disclaimer. That said, let me tell you the values, level of service and expertise I bring to internet marketing strategy consulting, why I think those are important, and what you might consider when looking for [...]

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