Facebook, Twitter, and SEO post-penguin… oh my. Are you suddenly realizing your company needs a lot of content? Like every day? But you can’t create enough?
Try memejacking. If you haven’t started Memejacking yet, here’s a good post on how to do that (I don’t always link to HubSpot, but when I do, it’s really good). I’ve been recommending companies do this memejacking thing all year as part of their content marketing. Why? It gets you more likes and comments and tweets and visibility.
Hijack a meme. You’ll be glad you did!
(Of course, not every company has a brand that can use a sense of humor. But most brands can use a little humor. It’s just that being funny AND tasteful takes quite a bit of skill. Hmm who could you hire for that? Hmm maybe a comedian who’s a marketer? Who’s that? No idea.)
Meanwhile, in Google plus, a lot of geeky dudes are hanging out. I really have no idea what the circumstance was for this picture. I wish I knew. Probably a completely normal summer camp or something. (I should talk- I went to Computer Camp when I was a kid. Yes I was a nerd. And clearly I have not yet recovered from that condition. Computer Camp was sorta like this photo, minus the hot tub, and the coolest thing that happened was one guy had a remote controlled helicopter. When I finally got an RC helicopter at age 32, I was too scared to launch it. The directions did too good a job at warning me of everything that could go wrong.)
But the point of this whole satire of Google Plus is not that there are no women there- that’s just the hyperbole. The point is that it’s not mainstream. (That was the joke explanation for the people with no sense of humor.) It’s not that you shouldn’t use Google Plus… just that it’s not cool. And it’s very niche. More niche than Twitter.
(Oh, and BTW, “meanwhile…” is a meme that dates back to old cowboy flicks, and also was used quite a bit in the Superfriends cartoon I grew up on. And Frank Caliendo did a great job of lampooning that but I can’t find it, so here is the Superfriends guy.)