More Articles from Archive ~ Pages

The Like Economy 2nd Edition is out, but here’s why I recommend you wait and buy your copy/copies on September 5th… you could win a $3,500 value Social Media Audit for your company (or for a client, if you’re an agency or consultant). To get 1 entry into our Social Media Audit Sweepstakes (details below), […]

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It’s not an infographic, because infographics convey data insights. This is a marketing¬†best-practice strategigraphic that provides a framework for understanding each phase of the sales funnel, including loyalty, the key strategies that drive them and some of the key metrics for each phase. It’s also the best design I’ve ever done, I think. I’m no […]

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Still jazzed I got to do this. I keynoted the social media day of Microsoft’s internal search & social training conference. Who did the SEO day keynote? Rand Fishkin. And the first day keynote was Microsoft’s CMO. So I was in great company. Here are the slides, and so this is my latest stuff including […]

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A stunning change with the new Facebook Timeline is that you can no longer have a landing/welcome tab for your business page. Everyone is going to land on your Timeline Page with the big cover photo. You’ll still have apps (tabs) but they’ll be even harder for people to find. Few people were going to […]

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Today, Facebook is announcing Timeline for Business Pages. Business pages will look prettier with the big cover photo. The posts will be displayed in the new Timeline format. So what? This is exciting for designers, maybe, but not for people who want bottom-line social media marketing results. Explain to me how the new look will […]

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Do you have the right fans? Are they seeing your posts? Brian Carter shares tips on using calls to action to drive Facebook “likes,” from, The Like Economy: How Businesses Make Money With Facebook. Learn how to transform your Facebook presence from an experiment into a robust, highly profitable market channel.

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Not sure whether to start with a Facebook Page or Group? We’ll cover the pro’s and con’s of each in this short guide. Or, if you already have a Page but want to know why you’d want to start a Group, you’ll find that here too. Nick O’Neill compared the features of the new groups […]

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