In December 2013, Facebook pages’ organic post views seemed to plummet. Media bemoaned Facebook’s spamming up the newsfeed with ads and breaking unwritten promises to companies using Facebook pages. Companies re-evaluated their budget and strategic commitment Facebook.
Some research from Jon Loomer shows this may simply be a measurement error (or weird choice) on Facebook’s part. A source at Facebook confirmed this. EdgeRank Checker had a good study on the changes here. Jon made a good point that maybe this is the wrong metric to be looking at. Another source at Facebook admitted that they can’t measure reach or “engaged users” accurately, are working on it, and expect it to be fixed in Q1 or Q2 2014.
After all that, Chad Wittman, Jon Loomer and I discuss and then cover some of the latest greatest Facebook marketing and advertising strategies- what’s working best now in 2014?