More Articles from Archive ~ Advertising

In December 2013, Facebook pages’ organic post views seemed to plummet. Media bemoaned Facebook’s spamming up the newsfeed with ads and breaking unwritten promises to companies using Facebook pages. Companies re-evaluated their budget and strategic commitment Facebook. Some research from Jon Loomer shows this may simply be a measurement error (or weird choice) on Facebook’s […]

Read full story →

The Like Economy 2nd Edition is out, but here’s why I recommend you wait and buy your copy/copies on September 5th… you could win a $3,500 value Social Media Audit for your company (or for a client, if you’re an agency or consultant). To get 1 entry into our Social Media Audit Sweepstakes (details below), […]

Read full story →

A presentation on using Facebook to maximize your impact and to create and grow your Thought Leadership Power, or your company’s. How to improv your credibility and boost your publicity. How to Facebookize your brand for success with Facebook posts. 27 tips for growing your thought leadership. Facebook Traffic + Growing Your Thought Leadership from […]

Read full story →

It’s not an infographic, because infographics convey data insights. This is a marketing best-practice strategigraphic that provides a framework for understanding each phase of the sales funnel, including loyalty, the key strategies that drive them and some of the key metrics for each phase. It’s also the best design I’ve ever done, I think. I’m no […]

Read full story →

Still jazzed I got to do this. I keynoted the social media day of Microsoft’s internal search & social training conference. Who did the SEO day keynote? Rand Fishkin. And the first day keynote was Microsoft’s CMO. So I was in great company. Here are the slides, and so this is my latest stuff including […]

Read full story →

Facebook ads are a powerful, affordable opportunity. They can boost your business and create profits. They work for many businesses: large and small, even freelancers and artists. Make sure your business is getting the most out of them. These 37 tips will help you better understand Facebook advertising, what their best practice use looks like, and how […]

Read full story →

Doubts about Facebook’s future had been blamed in large part on their lack of mobile revenues. Facebook fixed that in just three months. Pretty impressive. Facebook stock was up 23% after reports on their 3rd quarter showed that mobile was 14% of their ad revenues. Those mobile revenues were 15 times higher than Q2. My comments on […]

Read full story →

The big news last week on Facebook was about fake Facebook ad clicks. One company claimed that 80% of their Facebook ad traffic came from bots. I was interviewed about this on a web radio show called Webcology, answering question about this specific issue and the doubts people have now about Facebook ad traffic quality. […]

Read full story →