More Articles from Archive ~ AdWords

The big news last week on Facebook was about fake Facebook ad clicks. One company claimed that 80% of their Facebook ad traffic came from bots. I was interviewed about this on a web radio show called Webcology, answering question about this specific issue and the doubts people have now about Facebook ad traffic quality. […]

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Anyone who’s stuck on the topic of Social Media ROI has it half-right. Yes, social media should certainly bring you value for all the time and money you throw at it. It should certainly win you customers and sales and revenue. But it doesn’t create sales all alone… it teams up with search engine optimization […]

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I wrote this for new clients, really. But this is a post that anyone who does any PR or Marketing online needs to digest. These are the basics everyone needs to know about Facebook advertising: Facebook ads can reach as many people are are on Facebook- right now about 850 million people worldwide. Facebook ads […]

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Let’s assume you have $100 to spend on Google or Facebook ads, and you’re going to do the best job you can with ROI on each (and as I’ve established elsewhere, Facebook advertising ROI can be at least as good as AdWords) – what kind of exposure do you get while you’re doing that? More […]

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For years, AdWords has been able to deliver profitable advertising for many advertisers. But it doesn’t work for all companies. Here are some of the most common reasons. (You’ll notice, only one of the reasons is related to how you do your AdWords itself. If I separated all the AdWords mistakes, there would be 25 […]

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You’ve probably noticed that most of what you’ll read about Social Media is B2C-focused, not B2B.¬†Most of the B2B social media articles are extremely general. In fact, if you took the words “business-to-business” out of most of them, they would be the exact same articles that you’ve read about B2C social media. But does that […]

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How do you choose an AdWords consultant? Years of experience Breadth of experience Results Authority in the field AdWords Consultant Experience Brian began to study and optimize Google rankings in 1999. He learned AdWords in 2005 and since then has helped many clients launch and optimize their Google AdWords campaigns.¬†Over that time Brian has managed […]

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