This is so cool… an author getting to see what people highlight in their books- thanks, Amazon!
These are the sections of The Like Economy that have made readers go “oh wow” or “I need to remember that”, so they’ve highlighted them on their Kindles.
I just had to share this as a blog post!
“You can only avoid advertising and still succeed on Facebook if:
• You already have a substantial fan base.
• The majority of fans see your posts.
• You know for sure that those fans are legitimate potential buyers.”
Highlighted by 5 Kindle users
“Posts are seen for a day or two at most, and then it’s time to post again. Posts with images receive 50%–65% more interaction as those without images.”
Highlighted by 5 Kindle users
“Click Like if you love ! • Do you love ? Then Click Like below now! • Give a thumbs up below if you LIKE”
Highlighted by 5 Kindle users
“Facebook posts bring in four times as much website traffic as emails do.”
Highlighted by 4 Kindle users
“But usually by the time an ad gets only 50% of the original click-through rate, you need to replace it.”
Highlighted by 4 Kindle users
“Add in the daily versus weekly frequency, and you’re getting 35,000 views versus 3,000, which is more than 10 times the exposure.”
Highlighted by 4 Kindle users
“When you target an interest in the Facebook ad platform, you are actually targeting people who’ve put these words into their Facebook profiles, not people who’ve liked those pages.”
Highlighted by 4 Kindle users
“Fan bases are likely to grow extra fans at no additional cost, but email lists don’t really grow themselves. In one notable Facebook campaign, a company paid for 99,000 fans but gained another 160,000 through word-of-mouth by engaging these new fans extremely well.”
Highlighted by 3 Kindle users
“Until you’re sure how your fans will react, test several posts for each type: status, picture, video, and links.”
Highlighted by 3 Kindle users