More Articles from Archive ~ Advertising

It’s 2014, and social media has grown up. Social media is measurable and there are many case studies documenting the kinds of results you can expect many different social marketing approaches. One of the newer strategies, but one proven by dozens of companies including Marketo, Hubspot, InfiniGraph and Nanigans, is Social Advertising Lead Gen. . […]

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We’re going to wrap up our 2014 Digital Ads Survey in the next 10 days or so- but answer it while you can, because we’ll be sending all respondents a 60 day free trial of MozPro, their super popular analytics package for digital marketing, search and social media. “The only marketing analytics software that gives […]

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It’s not an infographic, because infographics convey data insights. This is a marketing best-practice strategigraphic that provides a framework for understanding each phase of the sales funnel, including loyalty, the key strategies that drive them and some of the key metrics for each phase. It’s also the best design I’ve ever done, I think. I’m no […]

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Still jazzed I got to do this. I keynoted the social media day of Microsoft’s internal search & social training conference. Who did the SEO day keynote? Rand Fishkin. And the first day keynote was Microsoft’s CMO. So I was in great company. Here are the slides, and so this is my latest stuff including […]

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A strategy I use that works like gangbusters. What do you think? There may never be a perpetual motion machine, and all marketing promotions may be imperfect, but this system helps you get the most out of every marketing dollar. The idea is to be everywhere your prospects are, reminding them of you and bringing […]

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I wrote this for new clients, really. But this is a post that anyone who does any PR or Marketing online needs to digest. These are the basics everyone needs to know about Facebook advertising: Facebook ads can reach as many people are are on Facebook- right now about 850 million people worldwide. Facebook ads […]

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This is so cool… an author getting to see what people highlight in their books- thanks, Amazon! These are the sections of The Like Economy that have made readers go “oh wow” or “I need to remember that”, so they’ve highlighted them on their Kindles. I just had to share this as a blog post! […]

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Let’s assume you have $100 to spend on Google or Facebook ads, and you’re going to do the best job you can with ROI on each (and as I’ve established elsewhere, Facebook advertising ROI can be at least as good as AdWords) – what kind of exposure do you get while you’re doing that? More […]

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The Google ngram viewer creates charts of the usage of words in books over time. Here we’re just looking from the year 1800 to 2000. What’s more popularly written about over time? Here’s what the chart says: #1. Sales and Selling #2. Advertising #3. Marketing #4. Public Relations Surprising results? I see more discussions about […]

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