The big news last week on Facebook was about fake Facebook ad clicks. One company claimed that 80% of their Facebook ad traffic came from bots.

I was interviewed about this on a web radio show called Webcology, answering question about this specific issue and the doubts people have now about Facebook ad traffic quality.

• The related question was, what could be causing some companies trouble with Facebook ROI, while others achieve it successfully?
• I lay out three common pitfalls of Facebook advertising and marketing.
• We also deal with the issue of multi-touchpoint attribution, mixing Facebook and other traffic sources in your conversion funnel.

Here’s the webcast. Just move forward to 16 minutes into the webcast- my segment is about 12 minutes long.