How do you choose an AdWords consultant?
- Years of experience
- Breadth of experience
- Results
- Authority in the field
AdWords Consultant Experience
Brian began to study and optimize Google rankings in 1999. He learned AdWords in 2005 and since then has helped many clients launch and optimize their Google AdWords campaigns. Over that time Brian has managed ad spends of up to $85,000 per month. Some companies hire him just to do an audit and report on their AdWords account and what they need to do to improve it. He’s helped companies of all sizes and many industries with their AdWords advertising.
Authority in the AdWords Field
Brian has written 65 blog posts about AdWords on Search Engine Journal, one of the top 15 marketing blogs online according to Ad Age; He’s spoken at industry conferences such as SMX, PubCon, SEOmoz’s MOZcon and events across the United States. Brian’s expertise in SEO overlaps AdWords, since they share a number of skills. He’s been asked to participate in industry expert surveys like the 2011 SEOmoz Ranking Factors Survey and the Local Search Ranking Factors survey.
AdWords Results For Clients (Select Examples)
Every company has a different goal, but most are looking for profits. Brian has helped companies of all sizes achieve returns-on-investment from 300-1,100%.
- Vacation Myrtle Beach: Brian handled their 6 figure AdWords spend. For hotel clients, he usually achieved a pay per click ROI of greater than 300% on general keywords (like “myrtle beach hotels”) and over 900% on their brand keywords (for example, “caravelle resort”).
- Brittain Property Management: Also at Fuel Interactive, Brian handled their pay per click management of, at times, more than $1MM annual spend for 3-5 websites, and pushed up ROI while also devising innovative ways to create more websites to sell more room types at a variety of price points.
- USAVE Car Rental: Brian managed the Myrtle Beach branch’s AdWords and got them a 900-1100% ROI on their spend.
- High profile client in the medical equipment space (NDA): Decreased their cost per lead by 64%. Brian was asked to lower the budget because he increased their leads beyond their salespeople’s ability to handle them.
For AdWords consulting, management or an audit of your account, call (888) 699-2220 EXT. 222 or click here and fill out the contact form.