Brian Carter

A stunning change with the new Facebook Timeline is that you can no longer have a landing/welcome tab for your business page. Everyone is going to land on your Timeline Page with the big cover photo. You’ll still have apps (tabs) but they’ll be even harder for people to find. Few people were going to [...]

Today, Facebook is announcing Timeline for Business Pages. Business pages will look prettier with the big cover photo. The posts will be displayed in the new Timeline format. So what? This is exciting for designers, maybe, but not for people who want bottom-line social media marketing results. Explain to me how the new look will [...]

These are a few moments from a Facebook Marketing training I gave to some of the top Internet Marketers in the world at MOZcon in Seattle, Washington on July 27th, 2011. Hope you enjoy!

Can I whine for a sec? I have a hard time reading social media books, because usually I know  85%+ of what’s in them. Usually they’re written to inform people who know zero about it. But this book is smart, fills a gap, and isn’t filled with the same high-falutin clichés you’ve read on social [...]

There was a time when I thought social networking and social media were synonymous. Lately, I’ve come to think we can make a useful distinction here- because when “social media” was young in 2008 and 2009, it was dominated by CONVERSATIONS on Twitter. But now, Facebook and Pinterest are moving us toward CONTENT. What is media? [...]

Google traffic is a big part of many companies’ success. Some drive great revenue from Google and Facebook and Twitter, without paying them a dime. But other companies run into problems and need to step back and reassess their search engine situation and figure out how to do better. A Search Engine Optimization (SEO) audit [...]

“Digital marketing” is the same as “internet marketing”, and includes all of the following: Email Marketing Search Engine Optimization Pay-Per-Click Advertising Social Networking Social Media In my 12 years in Internet marketing, I’ve noticed a problem that won’t go away. With each new opportunity, the same excuses keep people from getting the biggest profits from [...]

Do you have the right fans? Are they seeing your posts? Brian Carter shares tips on using calls to action to drive Facebook “likes,” from, The Like Economy: How Businesses Make Money With Facebook. Learn how to transform your Facebook presence from an experiment into a robust, highly profitable market channel.

This is so cool… an author getting to see what people highlight in their books- thanks, Amazon! These are the sections of The Like Economy that have made readers go “oh wow” or “I need to remember that”, so they’ve highlighted them on their Kindles. I just had to share this as a blog post! [...]