More Articles from Archive ~ January, 2012

This post is very wide. What is irony not? And here is some more including George Carlin’s ideas in that’s not ironic. When in doubt, do not say “that’s ironic.”

Read full story →

Let’s assume you have $100 to spend on Google or Facebook ads, and you’re going to do the best job you can with ROI on each (and as I’ve established elsewhere, Facebook advertising ROI can be at least as good as AdWords) – what kind of exposure do you get while you’re doing that? More […]

Read full story →

The Google ngram viewer creates charts of the usage of words in books over time. Here we’re just looking from the year 1800 to 2000. What’s more popularly written about over time? Here’s what the chart says: #1. Sales and Selling #2. Advertising #3. Marketing #4. Public Relations Surprising results? I see more discussions about […]

Read full story →

How many times does a social media consultant hear, “Can we just do something viral?” In this short video, I share the top reasons that viral content fails, and the most overlooked aspect of viral marketing.

Read full story →

Click on the link below to open it, and make sure to Save it! OR right-click on the link and Save it first. Enjoy! 37 Tips Everyone Needs To Know About Facebook Advertising (PDF, 1.3MB) [Note: this document first published on Jan 2, 2013. All Rights Reserved.]

Read full story →

2011 was great, but you could do better, right? So I’ve created some 2012 Facebook Marketing resolutions for you. They’ll help you get started, or get better, or blow your competition out of the water- depending on how much work you put into them. Read The Like Economy¬†for how to achieve them! This year I […]

Read full story →