More Articles from Archive ~ August, 2011

More news on Facebook this week, more confusion. Facebook is killing off their Daily Deals offering. But they’re keeping their Check-In Deals program. I thought they had a great chance to beat Groupon, but perhaps they don’t believe in the daily deals model at all. It remains to be seen if Groupon’s model is sustainable, […]

Read full story →

That’s no small task, is it? No big deal. Just make sure that your whole Social Media thing is making money… that’s all. This is a big topic for me- I’ve seen companies make money with Facebook and I’ve written case studies about it, I’ve lectured about it across the U.S. Blah blah blah. But […]

Read full story →

Um No, Facebook Places Is Here To Stay

Comments Off

If you Google Facebook Places this afternoon, you’ll find that a bunch of journalists have misinterpreted the news. Here’s what Facebook actually said: here and here. MG Siegler and Ian Paul did a great job covering it, but many other news organizations got it wrong. Facebook is not axe-ing Places. Facebook is adding the ability […]

Read full story →

For years, AdWords has been able to deliver profitable advertising for many advertisers. But it doesn’t work for all companies. Here are some of the most common reasons. (You’ll notice, only one of the reasons is related to how you do your AdWords itself. If I separated all the AdWords mistakes, there would be 25 […]

Read full story →

You’ve probably noticed that most of what you’ll read about Social Media is B2C-focused, not B2B. Most of the B2B social media articles are extremely general. In fact, if you took the words “business-to-business” out of most of them, they would be the exact same articles that you’ve read about B2C social media. But does that […]

Read full story →

Here’s a quick video I made to help you select from a pool of Social Media Consultants. Yes, they tend to hang out in pools. And of course, I do Internet marketing consulting, social media consulting, SEO audits, B2B social media, and social media speaking. If you’re interested in working with me, I’d be honored […]

Read full story →

Separate from my other services, I offer an SEO Audit. Here’s how it works: Phone call with your company (including anyone you want involved such as marketing and web design folks) to discuss your company, brand, offerings, goals, history, obstacles, opportunities, and so on. This ensures that the Audit Recommendations will get you where you […]

Read full story →