More Articles from Archive ~ April, 2011

You’re on Twitter and Facebook? Great. You’re listening and engaging? Awesome. Now, show me the money. As far back as 2008, Dell made millions of dollars with Twitter. Have you made money with Twitter yet? Sure, you may not be Dell. Not every company has a brand and infrastructure like Dell, but… Some small businesses are now making […]

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How do you choose an AdWords consultant? Years of experience Breadth of experience Results Authority in the field AdWords Consultant Experience Brian began to study and optimize Google rankings in 1999. He learned AdWords in 2005 and since then has helped many clients launch and optimize their Google AdWords campaigns. Over that time Brian has managed […]

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We have a problem. Here are some typical quotes that are symptomatic: You know PR should always be in charge of all Social Media. No, Public Relations people don’t have all the skills needed to handle all aspects of Social Media. They can’t do Social Media marketing, analytics (beyond buzz and sentiment analysis), or sales, […]

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I did some social media speaking on the topic of Facebook ROI at Socialize in NYC yesterday, and I’m going to pick on a fellow social media expert without naming him, because he said we needed new ROI calculations for Social Media. I didn’t want to contradict him explicitly in front of the audience, but I […]

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I created the “Selling The Dream” strategy (I just noticed there’s an old Guy Kawasaki book on this- truly, there’s nothing new under the sun!) when I was testing approaches to Facebook posts for clients (but you can easily apply it to Twitter or LinkedIn Groups). Why does it matter so much how you post? […]

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I blog. And I read blogs. As someone on both sides of the equation, my take is that there’s an implicit agreement between you, the blogger, and me, the first time reader: You provide content and maybe I read it. That’s it. Because… I may never have heard of you. I found you through a […]

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